In reality, one in six parents said they bought the latest gadgets to “look good looking at other families” and a few even admitted denying their children usage of “untrendy” toys.
Mrs Goddard Blythe, director in the Institute for Neuro-Physiological Psychology in Chester, said the client culture has “led to folks being seduced into thinking that the harder they give for children in terms of material, electrical goods and, therefore, a lot more money they spend, the higher parents they are”.
Losing outdoor play
“Sadly right now we are likely to see parents facing pressure coming from all angles to obtain the latest toys and gadgets and other forms of free, exploratory play recede a part of childhood compared to previous years,” Mrs Goddard Blythe added.
“Active play helps you to develop balance, coordination, motor skills and spatial awareness and outdoor play really helps to maintain adequate numbers of vitamin D, might help to steer clear of the growth of eyesight problems and helps children conserve a healthy weight.”
“When having fun with others they learn how to get friendly, collaborate and cooperate whilst developing language skills.
"Through firsthand experience, experimenting, high risk and discovery they understand how things work, and they've serious amounts of space to take part in imaginative play, creative and innovative thinking.”
